Elanco
Tick Adoption
While small in size, ticks are a big problem for dog owners. So, to get the word out, Elanco did what no other tick-prevention product would do: It opened a tick adoption centre run by K9 Advantix II with real ticks smack dab in the middle of Toronto. This new adoption initiative launched with a faux brand. Yes, there brochures for first-time tick adoptees.
Awards
2023 Canadian Marketing Awards (CMA) – Bronze – Consumer Products and Services
2023 Media Innovation Awards (MIA) – Silver – Best in Experiential/StuntsBest in Experiential/Stunts
2024 – Effie Awards – Finalist – Pet Care
2024 – Effie Awards – Finalist – Local Market Success
2024 – Marketing Awards – Brand Marketing – Merit
2024 – Anvil Awards – Intergrated Campaign Over 50K – Silver
2024 – Anvil Awards – Fearless Client – Gold
2024 – Anvil Awards – Branded Environment – Silver
2024 – Marketing Awards – Advertising Shortlist
Features
National Post, Toronto Sun, The Message, Little Black Book, BlogTO, Toronto.com, Media in Canada, The Record, Media Innovation Awards
