Elanco
Tick Adoption
Without protection, dogs don't pick their ticks – ticks pick them, and city sightings are up 38%. We built a Tick Adoption Centre, a real pop-up downtown Toronto art directed like a proper adoption shelter, where dogs could "adopt" an emotional support ticks, like the one we named Jellybean. Nobody left with one though, just tick safety tips and live GTA hotspot data from eTick.ca,
Awards
2023 Canadian Marketing Awards (CMA) – Bronze – Consumer Products and Services
2023 Media Innovation Awards (MIA) – Silver – Best in Experiential/StuntsBest in Experiential/Stunts
2024 – Effie Awards – Finalist – Pet Care
2024 – Effie Awards – Finalist – Local Market Success
2024 – Marketing Awards – Brand Marketing – Merit
2024 – Anvil Awards – Intergrated Campaign Over 50K – Silver
2024 – Anvil Awards – Fearless Client – Gold
2024 – Anvil Awards – Branded Environment – Silver
2024 – Marketing Awards – Advertising Shortlist
Features
National Post, Toronto Sun, The Message, Little Black Book, BlogTO, Toronto.com, Media in Canada, The Record, Media Innovation Awards
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